WAVY FLEE was founded by Jana in 2024, and we’re excited to announce our first launch on November 1st. This date was chosen unintentionally, but it holds a funny and beautiful significance as the angel number 111, symbolizing new beginnings and alignment—a lovely sign we want to share with you.
We concentrate on stylish and comfortable streetwear clothing. “WAVY” embodies the freedom and constancy of the sea, while “FLEE” symbolizes fashionable style. Alongside our commitment to exceptional design, we donate a portion of our profits to Weisser Ring, which supports victims of crime and violence.
Our fashion blends Hamburg roots with the urban flair of New York City and Barcelona. I am incredibly grateful for the support of my beloved siblings, Jördis and Jonte, who have helped me throughout this journey, from reviewing samples to sharing their valuable opinions. Jördis has also been instrumental in developing our new blog, “Sisterly Self Love,” where we will explore themes of self-love and empowerment. Their encouragement, along with the support of my family and friends, has been instrumental on this path.
We look forward to future collaborations with artists and small businesses as we continue to grow and inspire.